Recently, an American Apparel ad came out featuring a bare-breasted model with the printed statement "Made in Bangladesh" across her chest.
The model, Maks, was born in Bangladesh but moved to California at the age of four. She has served as an employee of American Apparel since 2010. A Bangladeshi woman who is also from California, Tanzila "Taz" Ahmed, wrote a letter to the model in response. Here is part of it:
"Don’t you see, Appu? That by having “Made In Bangladesh” splayed across your breasts, American Apparel is commodifying a recent tragedy that has killed thousands of people. They are taking the death of thousands of people in Bangladesh as a marketing opportunity to sell their clothes in America. Don’t you see how morbid that is? Don’t you see how your image has been exploited and how you’ve been manipulated?" Click here to read the full letter by Tanzila "Taz" Ahmed.
The model, Maks, was born in Bangladesh but moved to California at the age of four. She has served as an employee of American Apparel since 2010. A Bangladeshi woman who is also from California, Tanzila "Taz" Ahmed, wrote a letter to the model in response. Here is part of it:
"Don’t you see, Appu? That by having “Made In Bangladesh” splayed across your breasts, American Apparel is commodifying a recent tragedy that has killed thousands of people. They are taking the death of thousands of people in Bangladesh as a marketing opportunity to sell their clothes in America. Don’t you see how morbid that is? Don’t you see how your image has been exploited and how you’ve been manipulated?" Click here to read the full letter by Tanzila "Taz" Ahmed.
Links to information:
http://fashionista.com/2014/03/american-apparel-made-in-bangladesh-campaign/
http://www.dailylife.com.au/all-about-women/is-this-american-apparels-most-shocking-campaign-ever-20140323-35bjv.html
http://theaerogram.com/im-made-bangladesh/
- Nitya
http://fashionista.com/2014/03/american-apparel-made-in-bangladesh-campaign/
http://www.dailylife.com.au/all-about-women/is-this-american-apparels-most-shocking-campaign-ever-20140323-35bjv.html
http://theaerogram.com/im-made-bangladesh/
- Nitya